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Malaysia Makes It Easy for Seniors to Relocate
    Although their numbers are small at the moment, Americans are increasingly spending their retirement years in Malaysia, Salahuddin Mohd Arifin, vice president of the Eastern USA for Tourism Malaysia, tells Selling to Seniors. And the Malaysian government and its people are making it easy to relocat...
08/27/2010 12:28 PM

'Old Brains' Take More Chances Than Young Ones
    Companies attempting to market financial services to an older clientele should take note of the results of a new brain study from Stanford University. Responses were compared for those over 65 and those aged between 19 and 27 to the idea of winning and losing. Participants were shown cues that ind...
08/27/2010 12:26 PM

GrandCare Builds Emotional Elements into High-Tech Caregiving
    This was the easy part: Creating a system that monitors, communicates, updates, assists and notifies a homecare client's status -- wirelessly -- and is operated by people without significant technological experience. The system can do everything from report blood pressure and indoor temperature to s...
08/27/2010 12:24 PM

How Much Will Seniors Influence November's Elections?
    Maybe the White House needs to bring in a seniors marketing specialist. Seniors over 65 view President Obama and his administration much more negatively than Boomers ages 50 to 64, according to recent polls. Their outlook could be a significant factor in November's mid-term elections as seniors are...
08/27/2010 12:19 PM

A Blinding Future for Suns' BrightStar
    With 166 storefronts in operation and 70 new ones coming on line every year, and with annual sales of $101 million, Shelly Sun tells Selling to Seniors, "I think it's a really hard industry to stay in long term if you're only focused on the dollars; we believe the money will follow if we're doing th...
08/27/2010 12:10 PM

Who's Afraid of the New Consumer Protections?
    The Dodd-Frank Wall Street Reform and Consumer Protection Act signed on July 21 is massive in scope and ambition. But when a law is so vastly dense as to alert the online reader that the size of the file may crash the computer, how are ordinary citizens supposed to digest the implications? More spec...
08/20/2010 11:31 AM

'Intervention' Proves Successful in Encouraging Fitness
    Membership managers and business development personnel at the nation's fitness centers catering to Boomers and seniors would do well to provide "intervention" for growing business and retaining members, particularly women. That's the conclusion drawn from a new study at the University of South Caro...
08/20/2010 11:29 AM

Home Mobility Company Is on the Move with Franchises
    The demand for mobility and accessibility equipment is rising exponentially with the aging of the population. But the market is considerably fragmented, and no one vendor dominates the industry. 101 Mobility would like to change that. The Wilmington, NC-based dealer began offering franchises in Ap...
08/20/2010 11:27 AM

New Book Helps Manage Seniors to 'Linksters' in Same Workplace
    Managing a single set of generational cohorts is difficult enough, but what happens in the workplace when the business is manned by members of five different generations? That's often the modern reality as seniors and Boomers stay in the workforce longer and as younger workers rise through the ran...
08/20/2010 11:24 AM

Geriatric Nurses Face Continuing Shortage Despite a Healthy Industry
    Fewer than 1% of the nation's 2.5 million registered nurses are certified as geriatric nurse practitioners. Couple that with the more than 42,000 qualified applicants to nursing schools who were turned away last year because of classroom shortages, and you get the idea that the aging population of A...
08/20/2010 11:20 AM