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How Boomer Boxscores Determine an Ad's Boomer Appeal
    Last week, we introduced you to Boomer Boxscores, a research method of generational benchmark testing that marketers can use to reach an intended audience appropriately, thus boosting marketing impact and efficiency. Using this method (available exclusively from Age Lessons) before launching a product can save time and money.
03/04/2010 08:39 AM

High-Cost Credit Hurts Older Americans
    More Americans than ever, many of them seniors, are falling prey to lenders who charge exorbitant fees for payday loans, refund-anticipation loans, car -title loans and bank-overdraft loans. Jean Ann Fox, a certified financial advisor, presented a Webinar on Feb. 10 titled "Impact of High-Cost Credit on Older Americans." Fox is the director of financial services for the Consumer Federation of America (CFA).
03/04/2010 08:37 AM

Doro Phones from Sweden Distributed to Seniors Through AARP
    Doro of Sweden has just released an international attitudinal survey of more than 2,000 seniors (ages 65 and older) in five countries (U.S., U.K., France, Germany and Sweden) regarding mobile-phone use.
03/04/2010 08:34 AM

New Kirkwood Senior Living Community Enjoys Strong Support as Construction Begins
    With nearly 85 percent of its residences reserved prior to the beginning of construction, Aberdeen Heights, the newest senior living community coming to Kirkwood, MO, is enjoying strong support from older adults in the region.
03/04/2010 08:32 AM

As Obesity Rises, Opportunities Increase for Healthy Products, Services
    The number of Americans who are obese is on the rise, with more than a quarter of the adult population falling into this unhealthy weight group, according to data from the Gallup–Healthways Well-Being Index.
03/04/2010 08:30 AM

Manhattan Workshop Features 20 Boomer Marketing Experts
    Twenty experts on the topic of marketing to the Baby Boomer generation will share marketing strategies in a workshop at the Manhattan Marriott on May 14. The workshop is titled "Marketing to Boomers and Beyond: How to Build Your Business with the Mature Consumer."
03/04/2010 08:29 AM

CD Publications Unveils New, Timesaving Feature for Online Readers
    In response to reader requests for a way to more easily scan/print/circulate the latest news, we've added a new feature to our online news services that enables you to quickly print out a PDF version of the most recent compilation of any publication.
02/26/2010 09:55 AM

Boomer Boxscores: A Quantitative Assessment of Qualitative Ads
    What do the Honda Element and the Vespa Scooter have in common? Both products targeted Millennials and ended up attracting Boomers, overspending in the process with misdirected media choices, messages and visual images. Had the marketing teams used Boomer Boxscores from Age Lessons, they would have been able to assign a numeric value to their ad campaigns to determine which age group(s) they would attract.
02/25/2010 1:02 PM

Builders Need an Internet and Social Media Strategy
    A strategic social media plan and Internet presence are vital for builders, developers and those working with active-adult and retirement communities who are looking for better sales and better results in 2010.
02/25/2010 1:01 PM

How to Gain Seniors' Trust
    One big cornerstone in selling to seniors is gaining their trust. "Trust is extremely important to this market segment because their word is still their bond," says author and Sold on Seniors CEO Gary Onks.
02/25/2010 12:59 PM