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Selling to Seniors - Stories 1 to 10 of 631     (Click headline to read story
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Community Finds Success in Full Integration with University
    At a time when many retirement communities are struggling to get new prospects to move in, Oak Hammock at the University of Florida is at 97-98% occupancy.
07/03/2009 1:04 PM

GAO Calls for Better Consumer Protections for Reverse Mortgages
    Although government agencies have reported few marketing complaints regarding reverse mortgages, the Government Accountability Office (GAO) says stronger consumer protections are needed.
07/02/2009 1:03 PM

To Win Boomers, Be a Consultant, Not a Salesperson
    Boomers have been marketed to since they were old enough to gaze lovingly at their black-and-white television sets. Now that they’ve lived a life full of purchasing, they’re not interested in a sales job.
07/01/2009 1:07 PM

Generation Gap: Comparing Expectations and Reality of Old Age
    What younger and middle-age adults think old age is like and what older adults report it really is can be vastly different, according to a new report from the Pew Research Center.
07/01/2009 1:01 PM

(MARKET DATA) Census Bureau Issues Report on Older Americans
    The Census Bureau has released Older Population in the United States: 2007 and 2008, a series of detailed tables with data on a wide range of demographic and socioeconomic characteristics of people aged 55+.
06/25/2009 9:54 PM

(INDUSTRY NEWS) Seniors Bureau Adds Divisions on Funerals, Financial Planning
    The Senior Citizens Bureau (SCB), a nonprofit organization for seniors with over 500,000 members, has established new divisions on funeral planning and support and financial and retirement planning.
06/25/2009 9:51 PM

(INDUSTRY NEWS) Wellness Programs on the Rise
    Wellness programs for older adults are becoming a staple in promoting active aging at retirement communities and community-based organizations such as seniors centers and health clubs, reveals a new survey.
06/24/2009 9:49 PM

(FINANCIAL SERVICES) Aging Women Need Retirement Help
    Aging women need help ensuring that their income lasts as long as they do, says the Women’s Institute for a Secure Retirement.
06/24/2009 9:47 PM

(WASHINGTON WATCH) Drug Companies Pony Up to Health Reform Debate
    The nation’s pharmaceutical manufacturers are reaching out a hand, with some money attached, in an attempt to help move the health reform debate forward.
06/23/2009 9:52 PM

(FINANCIAL SERVICES) Report Calls for New Look at Reverse Mortgages
    In today’s economy, a growing number of older adults are turning to their homes as a source of income for retirement. But without comprehensive counseling and education, some are not using their home equity as effectively or appropriately as they should, states a new report.
06/23/2009 9:45 PM

 

 
 

 
 

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