Surveys Reveal More Reasons Boomers Need to Start Saving
If you’re trying to convince boomer consumers of the importance of saving for retirement, two new surveys provide some compelling arguments.
07/03/2008 08:30 AM
Gloomy Boomers?
Boomers have a gloomier picture of their lives than either their younger or older counterparts, according to a new Pew Research Center Social and Demographic Trends survey.
07/03/2008 08:28 AM
Health Plan Brings Sensitivity Training to Kids
What does it feel like to have arthritis, macular degeneration or hearing loss? A class of fifth-graders at Gault Street Elementary School in Van Nuys, CA, found out first-hand thanks to a Senior Sensitivity Program sponsored by the not-for-profit SCAN Health Plan.
07/03/2008 08:26 AM
Retirement Living TV Scales Back
The Baltimore Sun reports that Retirement Living TV, a Maryland-based cable channel focused on older adults, has placed four shows on hiatus and laid off 47 workers.
07/03/2008 08:23 AM
Who’s Watching TV? The Over-50s
The average TV viewer in America is now 50 – ironically outside the coveted 18-49 demographic that networks have used for decades to develop shows and woo advertisers.
07/03/2008 08:21 AM
Wylde: Study Busts Incorrect Boomer Assumptions
Think the vast majority of baby boomer homebuyers want to downsize and live in a golf-centric community? Wrong, says a new study and its author.
07/03/2008 08:18 AM
Segmentation: The Only Way to Hit a Bulls Eye
There is huge variation within the 50+ market, which means marketers must delve deeper into their target consumer’s mindset if they want to reach them successfully, says Fiona Hought, managing director of Millennium, mature market experts in the United Kingdom.
06/25/2008 4:21 PM
Myths and Realities of the 50+ Market
In a Webinar presented by the International Mature Marketing Network, Fiona Hought, managing director of Millennium, mature market experts in the United Kingdom, offers seven myths vs. truths about the 50+ market.
06/25/2008 4:18 PM
Gray-Haired Skydivers? Seniors Say No Thanks
If you’re considering using an image of an elderly skydiver in your next ad for the mature market, you may want to think again.
06/25/2008 4:16 PM
Steering Clear of the ‘Grinning Geezers’
Turn to any 50+ housing supplement in your local newspaper and you’ll see dozens of ads … most of which look exactly the same. Smiling older adults walking on the beach, playing golf, etc., followed by a list of standard amenities.
06/25/2008 4:14 PM
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